I know, I know: these days it seems like nearly everyone and their mother is trying to cash in on the mobile messaging app craze. And at first glance, a new Android messaging app called Emu seems like just another claimant to the throne.

It’s not. It’s much, much better. Rather than try to build a new online messaging platform from scratch and then agonize over ways to make it stand out amid a sea of competitors, Emu co-founders Gummi Hafsteinsson and Dave Feldman* decided to take a stab at making our run-of-the-mill SMS conversations smarter.

To hear them tell it, the process of actually getting things done via SMS is an awfully tedious one. Let’s say you’re trying to set wrangle up a friend up to go to the movies with you — it sounds straightforward enough, but there are plenty of sub-steps to tackle if you break…

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