TechCrunch

Google is betting big on photos on Google+. Indeed, most of the innovation on the company’s social network so far has been around photos, including the #AutoAwesome launch at I/O. Last week, Google stepped up its efforts and launched a set of new photo-editing tools, including the ability to fine-tune Google+’s Auto Enhance feature, apply new filters and selectively adjust parts of an image. Just like the rest of the Google+ photo tools, these new features are a step ahead of the competition, but there’s also an issue: they only work in Chrome (and in the native iOS and Android Google+ apps).

The reason for that is simple: the new tools use Google’s own Native Client technology that no other browser vendor has adopted. The tools themselves are based on the technology the company acquired from Nik Software, the makers of the popular photo-manipulation app Snapseed. Snapseed never existed…

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