White comes to Instagram from Facebook, and has been tasked with turning the revenue-free Instagram into a moneymaker for Facebook, which purchased the photo-sharing app in April 2012. She said that Instagram’s future ads could potentially include the Discover tab, where the Popular page and the Search page reside.
Presumably, brands would be able to promote their own content, or maybe even advertise using keywords in search. According to the WSJ interview, Instagram is hesitant to give brands the opportunity to link to their own websites from within the app.
Brands are already quite active on Instagram, champing at the bit to engage with its 150 million monthly active users. According to Nitogram50, 13 of the top brand accounts on Instagram have over a…
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