Kamal Bennani Photography

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Recent research from AbsolutData and Alteryx has found that 82 percent of businesses are using customer analytics today, and 95 percent plan to increase their investment in analytics technology in the near future. However, understanding these analytics requires a new, holistic approach that turns information into insight and insight into impact that many companies are failing to deliver. The accompanying infographic outlines the top three challenges companies are currently facing when it comes to leveraging customer analytics.

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