Avial Blog

Temecula Valley’s tourism industry has quadrupled during the past decade, fueled primarily by winery visitation. An economic impact report released by the Temecula Valley Convention and Visitors Bureau, reports sustained and ongoing expansion. “Throughout the last decade, the direct growth in travel-and-tourism generated employment has been quite strong – up 14% annually since 2000,” reported Kimberly Adams, the Bureau’s President and CEO.

“Temecula’s Wine Country has seen a popularity explosion,” according to John Kelliher, Temecula’s 2012 Tourism Professional of the Year. “As a result, demand has increased at wineries, wine tour companies, and other businesses like hotels and restaurants that serve the ever increasing tourism market.”

Kelliher, who co-owns the largest wine tour operator in the region, Grapeline Wine Tours, described the change in the wine tour segment. “We have seen a staggering increase in the number of competing wine tour companies during the past few years, yet our…

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