TechCrunch

Mozilla is working on a project that would make the browser a central repository for a list of all of your interests. Today, the nonprofit behind Firefox argues, many websites offer personalized experiences, “but too often, users unknowingly trade their personal information for this better experience.” Instead of sharing your interest graph with lots of vendors online, Firefox could divine your hobbies and interests by simply looking at your browsing history.

The organization has played with this idea before, and today’s proposal comes at a time when Mozilla is involved in a long-standing argument with the advertising industry over how it should treat cookies and Do Not Track.

The idea behind the proposal is that users should be able to explicitly and transparently share their interests with the websites they visit. These sites then would be able to tailor your experience according to your preferences without having to…

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