After months of internal turmoil and struggling sales, HTC is trying to reboot its strategy by establishing a new unit to develop “innovative” products and putting its global sales president back in charge of U.S. operations.

In an internal email obtained by WSJ, HTC’s CEO Peter Chou announced that President of Global Sales Jason McKenzie is now in charge of HTC America and will also support Chou with global corporate strategy. McKenzie already has experience leading the company’s U.S. strategy–he was HTC’s president for the America region for about a year before leaving that post to head global sales and marketing in 2011. McKenzie has steered HTC’s global sales strategy since last fall.

Chou also wrote that HTC’s President of North America Mike Woodward “will lead Emerging Devices, a newly established business unit that will focus on innovative new HTC products and global distribution strategies.”

Its executive reshuffling comes…

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