TechCrunch

T-Mobile has been struggling to position itself not so much as a value carrier, but rather as a carrier that makes it a point not to screw its customers over. To that end, T-Mobile CEO John Legere and CTO Neville Ray unveiled a slew of impressive changes for the magenta-hued carrier, perhaps the biggest of which is the addition of a new phone upgrading scheme.

Here’s the long and short of it: under the new JUMP plan, T-Mobile customers can swap their old phones for new phones twice every 12 months after they’ve been enrolled in the JUMP program for at least six months. You don’t get to keep your original device though — you swing by a T-Mobile store to trade in that old phone (as long as it’s in good condition, that is), and the original monthly payments tied to that phone are wiped clean. JUMP also acts…

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