Imgur, the image host for Reddit and most of the internet, just launched its own meme creation tool. And it’s about the best meme generator available.

This timely launch comes days after the popular meme source, Quickmeme, was banned from Reddit for employing bots to downvote memes generated by competitors. Imgur’s tool wasn’t built overnight, though. It has been in the works for sometime and is just part of the image host’s move into content creation tools.

The company has long since wanted to become a destination site for viral images and image-based memes, similar to how YouTube has become the go-to destination for videos. We’ve previously speculated that this means Imgur will have to at some point develop its own meme or animated GIF generators, in order to help feed more content onto its servers.

And now it has.

Imgur’s new meme generator is refreshingly simple…

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