Originally posted on VentureBeat:
Those who have a free Pandora account will no longer be able to listen to more than 40 hours per month via mobile devices, the company announced today.
The company first removed listening caps on its desktop and mobile versions back in 2011 in an effort to stay competitive with rival services like Spotify and attract more users. Pandora said the reason its bringing those listening limits back is due to the high cost of music royalties, which it’s previously advocated to lower several times in the past.
“Pandora’s per-track royalty rates have increased more than 25% over the last 3 years, including 9% in 2013 alone and are scheduled to increase an additional 16% over the next two years,” wrote Pandora founder Tim Westergren in a blog post. “After a close look at our overall listening, a 40-hour-per-month mobile listening limit allows us to manage these escalating costs…
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