Originally posted on VentureBeat:


The Weather Channel has updated its Android app for smartphones and tablets with the biggest redesign since 2009, with a cleaner interface, better maps, and unfortunately, more advertising.

While The Weather Channel might be one of the less exciting apps out there, it is one of the most popular mobile apps across all platforms due to, you know, people needing to know the forecast. As of mid-January, The Weather Channel’s tablet and smartphone apps have been downloaded more than 100 million times. The company also did a heavy redesign of its website in May 2012 and that site alone attracts more than 1 billion pageviews each month from 60 million unique visitors.

The company spotlights the following new features:

  • Easier access to current conditions, severe weather information, hourly forecasts, 36-hour forecasts, and 10-day forecasts
  • An immediate narrative of what to expect, ie. “dry conditions will continue,” “expect rain until…

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