Originally posted on VentureBeat:

jussi laakkonen

Applifier’s Everyplay lets you record your game sessions so you can share the replays with your friends. And now it is adding a FaceCam feature that lets you capture a video of yourself in a window of the replay, where you can brag about your exploits.

Everyplay and the new FaceCam feature are aimed at improving mobile-game discovery, a huge problem because it’s so easy for games to get lost among a sea of titles on the app stores. Instead of paying to acquire users via advertising, developers can use Applifier as an alternative that doesn’t cost them up-front money.

Jussi Laakkonen, the chief executive of Applifier, told GamesBeat at the Casual Connect Europe conference that Everyplay is aimed at enabling developers to get viral word-of-mouth marketing through players who share their game sessions with friends.

With FaceCam and Everyplay, players can share video of their games and audio…

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