Originally posted on VentureBeat:
Applifier’s Everyplay lets you record your game sessions so you can share the replays with your friends. And now it is adding a FaceCam feature that lets you capture a video of yourself in a window of the replay, where you can brag about your exploits.
Everyplay and the new FaceCam feature are aimed at improving mobile-game discovery, a huge problem because it’s so easy for games to get lost among a sea of titles on the app stores. Instead of paying to acquire users via advertising, developers can use Applifier as an alternative that doesn’t cost them up-front money.